{"id":4872,"date":"2024-05-23T18:01:10","date_gmt":"2024-05-23T10:01:10","guid":{"rendered":"https:\/\/kredencecssite.com\/?page_id=4872"},"modified":"2024-10-14T10:35:49","modified_gmt":"2024-10-14T02:35:49","slug":"journey-to-alpha","status":"publish","type":"page","link":"https:\/\/kredencecssite.com\/journey-to-alpha\/","title":{"rendered":"Journey to Alpha"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” 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Journey to Alpha<\/strong><\/span><\/h2>\n

Choice of Creators<\/em><\/span><\/h3>\n

 <\/p>\n

Discover the brilliance of Sony Alpha cameras, where every click is a step into a world of stunning clarity and vibrant colours. These mirrorless marvels boast full-frame sensors that capture life with a fidelity that has to be seen to be believed. With Sony, you\u2019re not just taking pictures; you\u2019re preserving moments with unparalleled sensor quality that ensures every detail is crisp and every colour pops.<\/span><\/p>\n

Embrace the joy of photography and videography with Sony’s intuitive design and user-friendly features. Whether you’re a seasoned pro or just starting out, Sony Alpha cameras are your gateway to creativity.<\/span><\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”30″ custom_height_phone=”30″][vc_video link=”https:\/\/youtu.be\/oaV8en2U_wQ?si=EQZYGdWpkIPn_adm” el_width=”60″ align=”center” el_class=”.hidden”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#e6e6e6″ scene_position=”center” top_padding=”30″ constrain_group_1=”yes” bottom_padding=”30″ top_padding_phone=”30″ bottom_padding_phone=”10″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” constrain_group_2=”yes” left_margin_phone=”0″ constrain_group_6=”yes” right_margin_phone=”0″ column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”4\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text css=”.vc_custom_1717756342604{padding-right: 10px !important;padding-left: 10px !important;}”]\n

Journey to Alpha<\/span><\/strong>
\nTestimonials<\/span><\/strong><\/h2>\n

Revel in the rave reviews from our community of passionate creators. See why they choose Sony for its superior full-frame sensor quality. Visit our testimonials and let their vivid stories inspire your next masterpiece!<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” overflow=”hidden” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”8\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][carousel script=”flickity” flickity_formatting=”default” desktop_cols_flickity=”3″ desktop_small_cols_flickity=”3″ tablet_cols_flickity=”1″ 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Journey to Alpha <\/span><\/strong>Testimonials<\/span><\/strong><\/h2>\n

Revel in the rave reviews from our community of passionate creators. See why they choose Sony for its superior full-frame sensor quality. Visit our testimonials and let their vivid stories inspire your next masterpiece!<\/span><\/p>\n[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=oaV8en2U_wQ” el_width=”80″ align=”center”][carousel script=”flickity” flickity_formatting=”default” desktop_cols_flickity=”4″ desktop_small_cols_flickity=”2″ tablet_cols_flickity=”1″ flickity_controls=”next_prev_arrows_overlaid” color=”accent-color” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_spacing=”default” flickity_column_vertical_alignment=”default” column_padding=”5px” flickity_element_spacing=”0″ border_radius=”none” autorotate=”true”][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1728872738865-2″ tab_id=”1728872738865-8″ title=”Item”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”5197″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”profile-image”][vc_column_text el_class=”profile-text”]\n

As a photojournalist, the Alpha 1 has revolutionized my work. Its unrivaled 30fps shooting speed, combined with 50MP resolution and blackout-free viewfinder, ensure that I never miss a crucial moment.<\/span><\/p>\n

I have the confidence to deliver razor-sharp images that truly capture the essence of every moment.<\/span><\/p>\n[\/vc_column_text][vc_column_text el_class=”profile-name”]\n

Vincent Thian<\/strong><\/span>
\nPhotojournalist<\/em><\/span><\/p>\n[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#f15a23″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”profile-button” text=”Profile” url=”https:\/\/www.instagram.com\/vthian\/”][\/vc_column_inner][\/vc_row_inner][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1728872738893-6″ tab_id=”1728872738893-10″ title=”Item”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”5199″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”profile-image”][vc_column_text el_class=”profile-text”]\n

With my Alpha 7R IV, I am able to capture stunning portraits with great detail thanks to its 61MP high-resolution sensors and advanced autofocus system.<\/span><\/p>\n

I believe Sony will continue offer features in the Alpha line-up that will further enrich photos with unmatched clarity and depth.<\/span><\/p>\n[\/vc_column_text][vc_column_text el_class=”profile-name”]\n

Kimmun<\/strong><\/span>
\nProfessional Fashion & Portrait Photographer<\/em><\/span><\/p>\n[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#f15a23″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”profile-button” text=”Profile” url=”https:\/\/www.instagram.com\/kimmmmunnn\/”][\/vc_column_inner][\/vc_row_inner][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1728872738922-8″ tab_id=”1728872738922-1″ title=”Item”][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”5201″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”profile-image”][vc_column_text el_id=”profile-text” el_class=”profile-text”]\n

The Alpha 7 IV is an advanced hybrid mirrorless system that has greatly improved my workflow.<\/span><\/p>\n

It’s rapid image processing and video capabilities increases my efficiency and uphold professional standards at every stage of the shooting process.
\n<\/span><\/p>\n[\/vc_column_text][vc_column_text el_class=”profile-name”]\n

Vijendra<\/strong><\/span>
\nProfessional Wedding Photographer & Videographer<\/em><\/span><\/p>\n[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#f15a23″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”profile-button” text=”Profile” url=”https:\/\/www.instagram.com\/vaishvarnproduction\/”][\/vc_column_inner][\/vc_row_inner][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1728872738943-2″ tab_id=”1728872738944-5″ title=”Item”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”5205″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”profile-image”][vc_column_text el_class=”profile-text”]\n

The Alpha 7 IV is my go-to camera during demanding shoots in challenging environments.<\/span><\/p>\n

Its ability to capture with greater speed and accuracy in both photo and video, truly improves my workflow. It allows me to take focus off my gear and focus my energy on the creative process.<\/span><\/p>\n[\/vc_column_text][vc_column_text el_class=”profile-name”]\n

Sam Goh<\/strong><\/span>
\nCommercial & Event Photographer & Videographer<\/em><\/span><\/p>\n[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#f15a23″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”profile-button” text=”Profile” url=”https:\/\/www.instagram.com\/samguw\/”][\/vc_column_inner][\/vc_row_inner][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1728872738965-9″ tab_id=”1728872738965-5″ title=”Item”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”5207″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”profile-image”][vc_column_text el_class=”profile-text”]\n

I upgraded to the Alpha 7C II for its exceptional autofocus and exquisite color accuracy which collectively enhance my photography and videography experience.<\/span><\/p>\n

My favorite feature is the AI-powered autofocus. It excels at capturing intricate details with precision, ensuring every shot is perfectly in focus.<\/span><\/p>\n[\/vc_column_text][vc_column_text el_class=”profile-name”]\n

Tammy Shuang<\/strong><\/span>
\nPortrait & Influencer Photographer<\/em><\/span><\/p>\n[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#f15a23″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”profile-button” text=”Profile” url=”https:\/\/www.instagram.com\/tammy.shuang\/”][\/vc_column_inner][\/vc_row_inner][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1728872738983-0″ tab_id=”1728872738983-9″ title=”Item”][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”5209″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” el_class=”profile-image”][vc_column_text el_class=”profile-text”]\n

The lightweight and portable Sony Alpha 7CII suits my photography style perfectly.<\/span><\/p>\n

It produces vibrant and high quality images, hence, providing\u00a0 flexibility in cropping without losing details. This is perfect for capturing spontaneous street moments while still delivering high performance.\u00a0<\/span><\/p>\n[\/vc_column_text][vc_column_text el_class=”profile-name”]\n

Chot Touch<\/strong><\/span>
\nStreet Photographer<\/em><\/span><\/p>\n[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#f15a23″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”profile-button” text=”Profile” url=”https:\/\/www.instagram.com\/chottouch\/”][\/vc_column_inner][\/vc_row_inner][\/item][\/carousel][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” vertically_center_columns=”true” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” constrain_group_1=”yes” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][image_with_animation image_url=”5130″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_hidden-lg vc_hidden-md”][image_with_animation image_url=”5131″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text css=”.vc_custom_1718155839449{margin-top: 15px !important;margin-right: 15px !important;margin-bottom: 15px !important;margin-left: 15px !important;}”]\n

Journey to Alpha<\/span><\/h4>\n

Buy & Win Contest<\/strong><\/span><\/h2>\n

Purchase & register any Digital Imaging products and stand a chance to win a brand new FE 20-70mm F4 G Lens worth RM5,399!<\/span><\/p>\n

Purchase period: 11 June 2024 <\/strong>to 31 July 2024
\n<\/strong>Registration period: 11 June 2024<\/strong> to 14 August 2024<\/strong><\/span><\/p>\n[\/vc_column_text][nectar_cta btn_style=”underline” heading_tag=”p” text_color=”#ffffff” button_color=”default” button_border_color=”#ffffff” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” font_size_desktop=”14″ link_text=”*Terms & Conditions Apply” margin_left=”15px” margin_right=”15px” url=”https:\/\/www.sony.com.my\/microsite\/tnc\/Sony-FY24-DI-Journey-to-Alpha-Buy-and-Win.pdf”][divider line_type=”No Line” custom_height=”50″ custom_height_phone=”30″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” el_class=”align-button” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_btn size=”large” constrain_group_2=”yes” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#f15a24″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”full-width-button” text=”Buy Digital Imaging products” url=”https:\/\/store.sony.com.my\/collections\/camerapromo?CPINT=apaclocal:sso:journey-to-alpha:cta-buy:buy-and-win:my”][nectar_btn size=”large” constrain_group_2=”yes” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#f15a24″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”full-width-button” text=”Register My Sony” url=”https:\/\/mysony.sony-asia.com\/my\/contact\/signup?CPINT=apaclocal:mysony:register-my-sony:journey-to-alpha:buy-and-win:my”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” vertically_center_columns=”true” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#e6e6e6″ scene_position=”center” constrain_group_1=”yes” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][image_with_animation image_url=”5133″ image_size=”large” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” custom_sizes_attr=”100vw” margin_top=”80px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_hidden-lg vc_hidden-md”][image_with_animation image_url=”5134″ image_size=”large” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” custom_sizes_attr=”100vw”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#e6e6e6″ scene_position=”center” top_padding=”30″ bottom_padding=”30″ top_padding_phone=”10″ bottom_padding_phone=”10″ text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]\n

Journey to Alpha<\/span><\/h4>\n

Trade-in Promotion<\/strong><\/span><\/h2>\n

Looking to upgrade your camera? Sony\u2019s Alpha Trade-In makes it easier than ever with trade-in value up to RM1,600*
\n<\/span><\/p>\n

Get a great value for your old Sony Alpha camera and use it towards a brand new one!<\/span><\/p>\n

Purchase period: 11 June 2024<\/strong> to 31 July 2024<\/strong><\/span>
\nRegistration period: 11 June 2024<\/strong> to 14 August 2024<\/strong><\/span><\/p>\n

Find out more at your nearest Sony Store, Sony Centre or Sony authorized dealer.<\/span><\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”10″][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”10″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”large” constrain_group_2=”yes” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#f15a24″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”full-width-button” text=”Contact Our Dealers” url=”https:\/\/www.sony.com.my\/dealer-locator?CPINT=apaclocal:dealer-locator:journey-to-alpha:trade-in-promo:my”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#330e39″ scene_position=”center” top_padding=”50″ bottom_padding=”50″ top_padding_phone=”20″ bottom_padding_phone=”20″ text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][image_with_animation image_url=”5825″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_hidden-lg vc_hidden-md”][image_with_animation image_url=”5826″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”50″ top_margin_phone=”10″ column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]\n

<\/h4>\n

Festival of Lights 2024 Promotion<\/strong><\/span><\/h2>\n

Enjoy rebate *up to RM2,200 and get 1+1 year year warranty*<\/span><\/p>\n

when you purchase and register your camera or lens in My Sony Rewards.<\/span><\/p>\n

Purchase period: 30 September 2024<\/strong> to 17 November 2024<\/strong>
\nRegistration period: 30 September 2024<\/strong> to 1 December 2024<\/strong><\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20″ custom_height_phone=”10″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”large” constrain_group_2=”yes” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” color_override=”#f15a24″ solid_text_color_override=”#ffffff” icon_family=”none” el_class=”full-width-button” text=”Shop Now” url=”https:\/\/store.sony.com.my\/collections\/camerapromo?CPINT=apaclocal:sso:ms:cta_shop-now:journey-to-alpha:my”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” vertically_center_columns=”true” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#e6e6e6″ scene_position=”center” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner disable_element=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ constrain_group_1=”yes” bottom_padding=”30″ top_padding_phone=”10″ constrain_group_5=”yes” bottom_padding_phone=”10″ text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”hidden” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text max_width=”800″]\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Full-Frame High (FFH) Trade-in Promotion Table<\/strong><\/span><\/td>\n<\/tr>\n
Model Name<\/span><\/td>\nTrade-in amount (RM)<\/span><\/td>\n<\/tr>\n
ILCE-1<\/span><\/td>\nRM1,000<\/span><\/td>\n<\/tr>\n
ILCE-9M3<\/span><\/td>\nRM1,000<\/span><\/td>\n<\/tr>\n
ILCE-7RM5<\/span><\/td>\nRM1,000<\/span><\/td>\n<\/tr>\n
ILCE-7SM3<\/span><\/td>\nRM1,000<\/span><\/td>\n<\/tr>\n
ILCE-7CR<\/span><\/td>\nRM1,000<\/span><\/td>\n<\/tr>\n
Full-Frame Low (FFL) Trade-in Promotion Table<\/strong><\/span><\/td>\n<\/tr>\n
Model Name<\/span><\/td>\nTrade-in amount (RM)<\/span><\/td>\n<\/tr>\n
ILCE-7M4<\/span><\/td>\nRM1,000<\/span><\/td>\n<\/tr>\n
ILCE-7M3<\/span><\/td>\nRM1,000<\/span><\/td>\n<\/tr>\n
ILCE-7CM2<\/span><\/td>\nRM1,000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”50″ constrain_group_1=”yes” bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text]\n

Journey to Alpha – Gallery<\/strong><\/span><\/h2>\n

Embark on a vibrant journey through our gallery, where each snapshot by Sony Alpha cameras is a step in your creative quest!
\nWith every click, you capture not just images, but stories, emotions, and memories. Explore the gallery and let your imagination chart the course of your photographic adventure.<\/span><\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”90″ custom_height_phone=”30″][vc_gallery type=”image_grid” images=”4800,4799,4798,4797,4728,4727,4726,4725,4757,4758,4759,4760,4646,4645,4644,4643″ image_grid_loading=”default” layout=”3″ item_spacing=”default” gallery_style=”7″ load_in_animation=”none”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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