ILCE-7C/ILCE-7CL

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Title “Movie creation with the α7C”

Caption “Compact size, full-frame movie shooting” over shot of male subject sitting in forest, inserting a white lens into bag then taking out a black lens

Close-up of subject mounting black lens on α7C camera body

Portrait of subject standing, selfie shooting with camera mounted on shooting grip

Shot of subject crouching, shooting close-up of flower on forest floor with camera in low position mounted on shooting grip

Shot of subject walking, shooting stream and flowers with camera in low position mounted on extended shooting grip

Shot of female subject sitting at outdoor table, selfie shooting with LCD screen extended, and talking to the camera

Same subject with trees and buildings in background with bokeh, shooting forward with camera mounted on shooting grip and LCD screen now turned toward rear and tilted upward

Caption “Full-frame visual expression”

Caption “High resolution with full-pixel readout & 6K-oversampled 4K” over shot from rising viewpoint of forest and lake behind

Slowly zooming-out shot of forest flora from above

Shot of waterfall in forest with wide depth of field

Shot from advancing viewpoint of forest floor

Caption “Bokeh delivered by full frame” over portrait of male subject against forest background with pronounced bokeh, turning head from near-profile to frontal and looking into camera

Portrait of female subject against building background with pronounced bokeh, looking into camera then away

Caption “Natural skin tones” over portrait of female subject, turning head from near-profile toward camera and smiling

Caption “Low-light performance ISO100-102400*” over close-up of burning wood and flickering flames

Portrait of male subject at night, illuminated by wood fire in foreground bokeh

Close-up portrait of subject at night, with flickering illumination, then drinking from cup

Two extreme close-up shots of food cooking in pot under low illumination

Caption “14-stop* wide dynamic range” over quick-motion shot of moving clouds over dark forest

Close-up of mushroom and ferns with background bokeh

Caption “Movie shooting with fast and precise autofocus”

Caption “AI-based Real-time Eye AF for movies” over several portrait clips of female subject in garden, and then in dimly-lit indoor space, with both foreground and background bokeh, with white square illustrating focus on the subject’s eye at a wide variety of head poses, and fast reacquisition after a brief occlusion

Caption “Wide-area AF coverage” over grid of squares representing AF sensor points and central blue-tinted area, with BMX cyclist entering shot and riding around urban square

Caption “AI-based Real-time Tracking” over shot of cyclist in urban square, with white frame with double sidebars surrounding cyclist’s head illustrating the action of Real-time Tracking; when closer to the camera this changes to a smaller white square over one of the cyclist’s eyes illustrating Real-time Eye AF; then back to rear shot illustrating Real-time Tracking and reacquisition after brief occlusion by an object

Caption “Customisable AF settings” over shot of BMX cyclist performing tricks in urban square

Caption “Customisable AF Subject Shift Sensitivity” over shot of two BMX cyclists at different depths, with focus shifting between them

Caption “AF Subject Shift Sensitivity” over split screen. Left image has captions “5 (responsive)” and “Easily shift between subjects”; focus shifts from cyclist at rear to cyclist who enters foreground, and back again when the latter exits. Right image has captions “1 (locked on)” and “Stay on the specific subject”; focus remains on the initial (rear) cyclist even when largely occluded by the other cyclist entering the foreground and then exiting.

Captions “Customisable AF Transition Speed” and “AF Transition Speed” over split screen. Left image has caption “7 (Fast)” where focus rapidly shifts from leaf in foreground to the face of the subject who turns to look at the camera, while in right image with caption “1 (Slow)” the shift is gradual. The two shots then repeat in sync side-by-side to emphasise the difference

Caption “Easy AF operation by touch” over view of LCD screen showing female subject in left foreground and BMX cyclist performing tricks in right background. A white frame with double sidebars surrounds the female subject’s head, indicating focus controlled by Real-time Tracking.

Then a graphic representing the user’s finger touches the cyclist’s hat on the screen, and the white frame with double sidebars now surrounds the cyclist’s hat; focus transitions to the cyclist.

Then the finger graphic touches the female subject’s head on the screen, and the white frame with double sidebars, and the focus, transition back to the female subject.

Finally the female subject turns her face to the camera, and the white frame with double sidebars is replaced by a smaller white square over one eye, illustrating that Real-time Eye AF has taken control of the focus.

Caption “Features for various movie expressions”

Caption “Grading from S-Log3 and S-Log2 in post production” over portrait of male subject in forest; a left -> right wipe shows the effect of grading, increasing apparent contrast

The effect is repeated with a shot of a female subject in a dimly-lit night shot, where grading appears to improve the lighting particularly on the subject’s face

The effect is again repeated with a shot of clouds swirling around mountains, where grading appears to increase the dynamic range

Caption “Hybrid Log-Gamma” with sub-caption “For convenient and instant workflow” over shot of buildings

Caption “In-camera slow and quick motion” over slow-motion shot of rear view of female subject’s legs walking, followed by slow-motion portrait of female subject adjusting hair

Series of quick-motion shots of forward views from car in motion in night and day conditions

Caption “Over 50 native lenses for movie shooting” over shot of male subject sitting in forest, attaching lens cap to a large white lens, putting it in his bag, retrieving a black lens from the bag, removing the cap, and mounting it on the α7C camera body

Captions “Macro” and “FE 90mm F2.8 Macro G OSS” over extreme close-up of two water droplets on a leaf, then another with heavy background bokeh, then a close-up of a flower also with heavy background bokeh

Captions “Power zoom” and “FE PZ 28-135mm F4 G OSS” over zooming-in portrait of female subject in garden

Caption “Clear Image Zoom up to 2.0x (HD) / 1.5x (4K) with all lenses” over shot of rabbit which then zooms in

Caption “Expandability for movie shooting”

Caption “Digital Audio Interface” over shot of microphone with wind screen being attached to Multi Interface Shoe on the camera body

Caption “Cable- & battery-free microphone solution*” over shot of camera body with microphone and wind screen attached, and LCD screen extended for selfie shooting, mounted on shooting grip extended as a tripod, standing on a moss-covered rock

Caption “Headphone jack” over shot of male subject in forest with microphone and wind screen attached to the camera, rotating while shooting forward and monitoring the captured sound on external headphones connected to the camera’s headphone jack

Caption “Wireless camera operation form the grip*” over shot of male subject walking in forest shooting forward with camera mounted on shooting grip

Shot of subject crouching and shooting from low position, with camera-grip joint rotated to facilitate this

Shot of rear face of shooting grip showing shooting controls on the grip, easily operated by the user’s thumb, and LED on the grip indicating recording in progress

Caption “Versatile Shooting” over shot of subject walking, shooting stream and flowers with camera in low position mounted on extended shooting grip, then crouching, shooting close-up of flower, then standing and rotating to take panning shot in forest

Slowly-rotating shot upward into forest canopy

Shot of male subject selfie shooting while rotating

Movie presumably resulting from the previous shot, with subject selfie shooting while introducing the scenery behind him

Shot of drone ascending with camera attached, then shot of subject presumably controlling the drone; then footage presumably shot from the drone, ascending over forest with lake behind

Close-up of water droplet falling from twig with background bokeh, followed by focus transition to background foliage

Wide shot of forest with wide depth of field, with foreground and background all in focus

Close-up of water droplet falling from a leaf with background bokeh

Shot of forest foliage with some background bokeh

Shot of waterfall in forest with wide depth of field

Caption “Compact size, full frame power”

Caption “α7C”

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