TVs
TVs
BRAVIA 7 | XR Processor | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
BRAVIA 7
BRAVIA 7
Balancing environment and entertainment
Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.
Keep brightness. Save Power.
Screen brightness optimised to your room with ambient light sensing. As our XR Backlight Master Drive controls LEDs precisely, you’ll see realistic pictures while saving power.
Check your eco settings. See your power usage.
Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.01
Made with recycled plastic
Designed to be sustainable. Our compact Eco Remote0 uses approximately 80%1 recycled plastic.2
Beautiful design. Made durable. With less virgin plastic.
Think of the planet. Our TVs use Sony-developed SORPLAS™ recycled plastics, reducing virgin plastic use by 60% while maintaining durability, and 48% less plastic in our packaging.0123
Less packaging. Less CO2.
Our packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.0
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BRAVIA 7
K-65XR70
164 cm (65") -
BRAVIA 7
K-75XR70
189 cm (75")