Infinite colours.
Definitive contrast.
Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen.
CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM0
CES® 2022 Innovation Awards, award to BRAVIA CORE0
2024 TV Shootout King of OLED TV 0
Our brightest and widest shades and hues, all beautifully displayed on a QD-OLED screen powered by Cognitive Processor XR™.0
Pure blacks bring out extraordinary detail and depth. With Cognitive Processor XR™, the expressive power of QD-OLED is maximised.0
As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Exactly like in the cinema.0
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.